Resume

Marla Hammond

SUMMARY

• Innovative, creative, analytical and forward-thinking communications leader, with experience in UX research, content management, digital communications strategy, instructional design and creative problem solving.
• A driven top performer with award-winning achievements.
• Experienced with both university and corporate environments.
• A teacher and mentor by nature, with a teaching style that merges natural talent, academic achievements, and extensive life experiences.

EXPERIENCE

REMINGTON COLLEGE, Garland, Texas, Instructor, 2018 - present

• Teaching courses in Communications, Business Processes/MS Office, Psychology, and Career Development.
• Instructional design and ongoing maintenance of both digital (Learning Management System) and analog course materials.
• Curriculum development

HEALTH CARE SERVICE CORPORATION, Richardson, Texas, Online Communications Manager, 1998-2017

• Managed the intranet team which included coordinating content creation and maintenance from over 300 intranet content contributors across the entire enterprise.
• Performed user experience (UX) research and provided consulting assistance related to digital communications for business areas, as requested.
• Advised corporate communications leaders about strategic approaches to digital communications opportunities.
• Led project to move company’s intranet from a legacy content management system to a SharePoint publishing site collection in Microsoft Office 365 cloud environment. Consulted with business areas across enterprise to analyze digital communication needs and implement appropriate solutions.
• Led initial creation of company intranet that introduced multi-million-dollar cost savings.
• Oversaw three different projects to retool company intranet, including software, processes, information architecture, navigation, and publishing work flows across multiple environments (development, content management, and production).
• Received awards from International Association of Business Communicators and Ragan Communications for digital communications, including social networking, videos, executive blog, and overall experience.
• Achieved highest performance rating possible for both personal and team accomplishments.

UNIVERSITY OF TEXAS AT ARLINGTON, Arlington, Texas, Adjunct Professor, 2002-2004.  

• Temporary position assisting with the new Communications Technology degree program.
• Course topics included: User Experience (UX), Information Architecture (IA), Project Management Principles, Intellectual Property and Copyright, Search Engine Optimization (SEO), Writing for the Web, Credibility, HTML/CSS/ASP/Flash, etc, Color Theory, Layout, etc.

FORT WORTH STAR-TELEGRAM, Fort Worth, Texas, New Media Leader, 1991-1998. 

• Took world's first newspaper-owned profitable online service, StarText, from a proprietary local dial-up service to several award-winning websites, as well as local dial-up Internet service provider.
• Launched news, information, and community websites.
• Hosted and developed numerous websites for advertisers and non-profit organizations.
• Led online services staff of 32, including employees for accounting, advertising, application development, marketing, editing, systems, technical support, and website design.
• Managed budget and performance for online business. Negotiated contracts with information, data, and software services, as well as technical consultants.

EDUCATION

• University of Texas at Dallas, Richardson, Texas
  M.A., Interdisciplinary Studies/Cognitive Psychology
• University of Texas at Arlington, Arlington, Texas
  B.S., Communications/Journalism

PROFESSIONAL DEVELOPMENT

Teaching/Training/Employee Development
Content Management (Multiple Platforms)
Content Curation
Document Management
UX Research
Digital Communications Strategy, Implementation, Processes and Operations
Information Architecture
Learning and Development Solutions
LMS
Technical Writer

Project Management
Social Media
Search Engine Configuration (Google Search Appliance, IDOL, MS Office 365)
Search Engine Optimization (SEO)
SharePoint
Microsoft Office 365
Canvas LMS

AFFILIATION

User Experience Professionals Association (UXPA) (Founding Officer, DFW UXPA Chapter)